Case Study

Floral Whisper Gifts

Full-featured e-commerce platform for a growing gift and floral delivery business, built to scale from day one.

E-Commerce Delivery System Payment Integration
The Challenge

Scaling Beyond WhatsApp Orders

Floral Whisper Gifts had built a loyal customer base through social media but was stuck using manual order taking and phone-based payments, limiting growth potential.

Manual Order Processing

Every order was manually entered into spreadsheets, confirmed via phone, and tracked by hand, creating bottlenecks and errors during peak seasons.

No Online Storefront

Customers had to message or call to place orders. No catalog to browse, no self-service checkout, leaving revenue on the table 24/7.

Payment Friction

Cash-only payments and manual M-Pesa confirmations meant delayed order processing and reconciliation nightmares at month-end.

The Solution

What CRES Built

A modern e-commerce platform designed for growth, from product catalog to delivery tracking, everything automated.

Product Catalog & Storefront

Beautiful, mobile-first product catalog with categories, gift bundles, occasion-based collections, and high-quality image galleries, all SEO-optimized.

Checkout & Payments

Seamless checkout with M-Pesa STK push, card payments, and cash-on-delivery options. Automated payment confirmation and receipt generation.

Delivery Management

Built-in delivery scheduling with time-slot selection, driver assignment, and real-time customer notifications via SMS and WhatsApp.

Customer Accounts & Loyalty

Customer registration, order history, saved addresses, and a loyalty points system that rewards repeat purchases and drives retention.

Key Results

The Impact

5x
Revenue increase in 6 months
90%
Orders placed online
60%
Faster order processing
4.8★
Customer satisfaction rating
Tech Stack

Technologies Used

Frontend

Next.js, Tailwind CSS, PWA Support

Backend

Node.js, PostgreSQL, Redis Caching

Integrations

M-Pesa API, Twilio SMS, WhatsApp Business

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