Case Study

Frank Labels Store

A WhatsApp AI sales assistant that recommends, suggests, and closes orders while the owner sleeps. Clients message at 2 AM, and the business answers.

AI WhatsApp Commerce Sales Automation
The Challenge

Messages at 2 AM, Sales at 9 AM

Frank Labels' customers bought on WhatsApp, but every enquiry waited for the owner to wake up, remember the catalogue, and reply. Revenue was walking in while the owner slept.

Late-Night Enquiries

Customers browsed and asked when the businesses were closed. By morning, many had bought elsewhere.

One Human Sales Brain

Product knowledge, prices, and stock lived in the owner's head. Every answer was a manual task, and answers were slow.

Inconsistent Follow-Up

Interested customers stalled because nobody re-engaged, suggested the right item, or gently closed the sale.

The Solution

What Was Built

A WhatsApp-native AI sales assistant trained on the catalogue, product knowledge, and the owner's selling style.

Instant WhatsApp Replies

Answers product questions in seconds on WhatsApp, any time of day or night, with live catalogue knowledge.

Smart Recommendations

Suggests the right product based on the customer's budget and needs, like a trained in-store salesperson.

Sell-to-Order Closing

Guides the customer from interest to order, captures their details, and hands a ready order to the team at operating hours.

Owner Oversight

The owner sees every conversation and takes over when a human touch is needed. The AI sells, the owner decides.

Key Results

The Impact

24/7
Sales on auto-pilot
sec
First response time
+40%
After-hours enquiries closed
0
Wasted late-night leads
Tech Stack

Technologies Used

Frontend

React, Next.js, Tailwind CSS

Backend

Node.js, PostgreSQL, Custom AI Sales Model

Integrations

WhatsApp Business API, M-Pesa, Inventory API

Want Similar Results?

Let's put your catalogue and your selling style into an assistant that never sleeps.

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