Smart Brands
End-to-end FMCG operations system: warehouse management, supermarket POS, distributor networks, and 6-month demand forecasting for a growing consumer goods company.
FMCG Operations Running on Guesswork
Smart Brands had warehouse stock, retail outlets, and distributor networks, but no unified system to connect supply with demand across the chain.
Warehouse Blind Spots
No real-time stock visibility across warehouse and retail. Reordering was manual, overstock and stockouts were common, and expiry tracking was spreadsheet-based.
Disconnected Distributors
Distributors operated independently with no real-time sales data flowing back. Demand signals took weeks to reach the warehouse, causing constant bullwhip effects.
No Demand Intelligence
Production and procurement decisions were made on gut feel. No forecasting, no seasonality analysis, no data-driven production planning.
What Was Built
A full FMCG operations platform connecting warehouse, retail, distributors, and production with real-time data and AI-powered forecasting.
Warehouse Management System
Real-time inventory tracking across warehouse and retail, automated reorder alerts, expiry date management, batch tracking, and stock movement history.
Supermarket POS Integration
Integrated point-of-sale that feeds directly into inventory and demand signals. Real-time sales data, product performance tracking, and automated stock deduction.
Distributor Network Portal
Distributors place orders, track deliveries, and report sell-through data in real-time. Eliminates the information gap between field sales and warehouse.
6-Month Demand Forecasting
AI-powered demand forecasting using historical sales, seasonality, distributor data, and market signals. Predicts demand at SKU level for 6 months ahead.
The Impact
Technologies Used
Frontend
React, Next.js, Tailwind CSS
Backend
Node.js, PostgreSQL, AI Forecasting Engine
Integrations
M-Pesa, POS Hardware, Inventory APIs, WhatsApp
Want Similar Results?
Let's build an FMCG operations system that connects your entire supply chain and predicts demand.