Cres Dynamics · Case Study

From walk-ins only to ordering online — The Stems Flowers

A full e-commerce revamp for Nairobi's premier CBD florist, delivered in under 4 weeks.

Client
The Stems Flowers
Project type
E-commerce Website
Timeline
4 weeks
01 · The Problem

A great shop, invisible online

The Stems Flowers had built a loyal customer base at their Delta Hotel location on University Way, Nairobi CBD — but their digital presence was practically non-existent. Customers who discovered them in person had no easy way to reorder, and anyone searching online for flower delivery in Nairobi found their competitors instead.

Without an online shop or M-Pesa payment integration, every order required a phone call or an in-person visit. Same-day delivery — one of their strongest offerings — had no professional platform to communicate it from.

“A florist this good deserved a shop window the whole of Nairobi could see — not just foot traffic on University Way.”

02 · The Solution

A full e-commerce platform, built for Nairobi

Cres Dynamics rebuilt The Stems Flowers from the ground up — a fast, mobile-first e-commerce website with a structured product catalogue across four collections: Flower Bouquets, Teddy Bears, Gift Hampers, and Cards. The site handles online orders end-to-end, from browsing to M-Pesa checkout.

We layered in on-page SEO targeting high-intent searches like “florist Nairobi CBD” and “same-day flower delivery Nairobi,” and structured the site architecture to rank for anniversary, birthday, and surprise gift occasions year-round.

Next.js E-commerceM-Pesa IntegrationProduct CatalogueSame-day Delivery UXOn-page SEOMobile-first DesignSupabase BackendWhatsApp CTA

Live build — storefront & catalogue

Screenshots from thestemsflowers.co.ke — product grids, collections, and mobile layout.

The Stems Flowers — live website screenshot 1 of 8
03 · The Results

Early signals, metrics in motion

The site launched last month. Baseline metrics are being established now — full reporting begins at Month 2. The indicators below reflect what we expect to track and what's already visible from the live site.

Month 2 target
100+
Monthly organic visitors from Google search
Immediate win
24→2
Hours to respond to orders — from phone-only to instant online checkout
Live now
4
Product collections online — flowers, teddies, hampers & cards
Tracking from Month 2
In progress
Online order volume, revenue from Google & M-Pesa data
Project completed successfully. Metrics tracking commences in Month 2. This case study will be updated with live performance data.
04 · The Proof

See it live

The site is fully live, SEO-indexed, and accepting M-Pesa orders across all Nairobi areas.

Live website
thestemsflowers.co.ke

Full product catalogue · M-Pesa checkout · Same-day delivery across Nairobi · Mon–Sat 8AM–8PM

Previous work that won this client
floralwhispersgifts.co.ke

The client discovered Cres Dynamics through our work on Floral Whispers Gifts and reached out directly for his own revamp.

🌸

Referral-driven project. The Stems Flowers owner saw our work on floralwhispersgifts.co.ke and contacted Cres Dynamics directly — no outbound sales, no ads. This project is a direct result of quality work speaking for itself.

Checkout, product detail & mobile

Additional views from the live build — cart flow, PDP, and responsive UI.

The Stems Flowers — live website screenshot 5 of 8