Whitelight Store
Modern retail e-commerce system for a lighting and home décor store, from in-store operations to online sales.
Bridging In-Store and Online
Whitelight Store had a strong in-store presence but was losing online sales to competitors. Their inventory wasn't synchronized between physical and digital channels.
Disconnected Channels
In-store POS and online sales were completely separate, leading to overselling, stock discrepancies, and frustrated customers.
No Product Online Presence
Thousands of SKUs with no online catalog. Customers couldn't browse products, check availability, or order from home.
Manual Reporting
Sales data trapped in spreadsheets. No real-time visibility into performance across channels, making decisions slow and gut-based.
What CRES Built
An integrated retail platform that connects in-store POS, online sales, and inventory into a single source of truth.
Unified E-Commerce Store
Modern online store with product filtering, wishlists, and quick-view. Product images, specs, and pricing all synced from the central inventory.
Inventory Sync Engine
Real-time inventory synchronization between POS terminals and online store. Every sale, return, or adjustment updates across all channels instantly.
Analytics Dashboard
Real-time sales analytics, product performance insights, customer behavior tracking, and automated reporting, giving leadership full visibility.
Omnichannel Checkout
Click-and-collect, home delivery, and in-store pickup options. Customers choose how they want to receive their orders, the system handles the rest.
The Impact
Technologies Used
Frontend
React, Next.js, Tailwind CSS
Backend
Node.js, PostgreSQL, Redis
Integrations
POS System, M-Pesa, Delivery Partners API
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