How We Work
From First Call
to Go-Live.
Every project runs through the same structured process. You know exactly what happens, when, and who is responsible.
The Philosophy
We Don't Wing It.
We Engineer It.
Every CRES project follows a documented process. Structure protects you and us.
What you get: You always know the status, the next step, and what you're responsible for. No surprises.
Project Timeline
Every Step.
Every Owner.
Typical project: 3–4 weeks from first payment to Go-Live.
Our Commitments
What We Guarantee.
What We Expect.
Every CRES engagement runs on these principles.
CRES Commitment
We build what we scope. Nothing less.
Every feature agreed gets built. If something can't be delivered as described, we tell you before we build an alternative.
CRES Commitment
We keep you updated at every stage.
You will never chase us for a project update. We send milestone updates proactively.
CRES Commitment
We fix our mistakes — immediately.
If something doesn't work as built, we fix it. No questions, no delay, no extra cost within the 30-day warranty.
Client Responsibility
Content in 5 days. Feedback in 5 days.
We cannot build without your content or progress without your feedback. Delays on your side extend the timeline.
Client Responsibility
One decision-maker for the project.
Designate one person who can review, approve, and decide. Multiple decision-makers slow projects.
Both Parties
Changes go through a formal process.
Scope changes are assessed, quoted, and approved before work. No surprise invoices; no surprise requirements.
Payment — Crystal Clear
50% Before.
50% on Delivery.
Simple. Fair. Protects both sides.
1st Payment — Before We Start
50%
Paid before Day 1. Non-refundable once work begins.
2nd Payment — On Delivery
50%
Paid before Go-Live. Full ownership transfers on receipt.
Accepted via Mpesa (0708 805 496) or bank transfer. Site goes live within 24 hours of final payment confirmation.
Ready to Start Your Project?
20-minute discovery call. We map the project, send the scope, and get started within 24 hours.
Marketing & Ads
Stop Waiting
to Be Found.
Go Find Them.
Meta and Google Ads that bring real buyers — not just likes or traffic. Paying customers.
The Problem
A Website Without Ads Is a Shop With No Signboard.
You have a product and a website. If nobody is sent to it — it sits there. Ads put your business in front of people who are already looking.
Organic reach is almost dead
In 2026, organic posts reach less than 5% of followers. Paid placement is the only way to reach more people consistently.
Boosting posts is not advertising
Real Meta Ads target by location, interest, behaviour, and purchase intent. The difference in results is significant.
Your best customers might not be local
The Kenyan diaspora spends millions on goods from home. Without targeted international ads, you're invisible to them.
What We Run
Every Platform.
Every Audience.
We run campaigns where your customers are — and connect every ad to measurable outcomes.
01
📘Meta Ads (Facebook & Instagram)
Targeting by location, interest, behaviour, lookalike audiences. The most powerful targeting platform in Kenya.
02
🎯Google Search Ads
Appear at the top when someone searches for what you sell. High-intent buyers. We capture them before competitors.
03
🔄Retargeting Campaigns
97% don't buy on first visit. Retargeting brings them back. Pixel + sequences that recover lost sales.
04
🌍Diaspora Targeting
UK, US, UAE, Canada. For furniture, fashion, food, gifts — an untapped market that spends.
05
📌Pinterest Campaigns
Where people plan décor, fashion, weddings. For interior, fashion, lifestyle — a hidden goldmine.
06
📊Performance Reporting
Monthly report: spend, reach, clicks, conversions, cost per sale. Real business outcomes only.
Service 07 — Email Marketing & Automation
Your List. Your Most Valuable Asset.
We build the list, write sequences, and set automations that convert subscribers into customers.
How It Works
What Happens When You Engage CRES for Marketing.
We build the marketing infrastructure first — then run the ads on top.
Phase 1 — Foundation
We build the infrastructure first
- ✓ Meta Business Manager + Pixel
- ✓ GA4 + Google Ads linked
- ✓ Conversion tracking
- ✓ Audience lists from existing customers
Phase 2 — Campaign Build
We build your first campaigns
- ✓ Strategy + audience research
- ✓ Ad creative (copy, images, video)
- ✓ Campaign structure + targeting
- ✓ Retargeting sequence
Phase 3 — Launch & Optimise
We launch, monitor, improve
- ✓ Campaigns go live
- ✓ Daily monitoring first 14 days
- ✓ A/B testing
- ✓ Monthly performance report
Phase 4 — Scale
What success looks like
- ✓ Consistent inbound leads
- ✓ CPA decreasing over time
- ✓ Retargeting recovering 15–30%
- ✓ Clear data on what converts
What Good Ads Deliver
Ads Work When They're Built Right.
Realistic benchmarks for well-built campaigns in the Kenyan market.
Results depend on product, price, audience, and budget. We give honest projections — not generic promises.
Email Marketing Pricing
Email Add-On Packages.
Add email on top of any ads package — or run standalone. We write every email.
Starter
Email Foundation
15K
Setup — then KES 8K/month
- ✓ Platform setup (Mailchimp/Brevo)
- ✓ Welcome sequence (4 emails)
- ✓ List capture form
- ✓ 1 campaign email/month
Most Popular
Email Growth
25K
Setup — then KES 15K/month
- ✓ Everything in Foundation
- ✓ Abandoned cart (3 emails)
- ✓ Post-purchase (5 emails)
- ✓ 2 campaigns/month
- ✓ List segmentation
- ✓ Full dashboard
Full System
Email Machine
40K
Setup — then KES 22K/month
- ✓ Everything in Growth
- ✓ Re-engagement campaigns
- ✓ Advanced automation
- ✓ 4 campaigns/month
- ✓ A/B testing
- ✓ Ads & CRM integration
Marketing Packages
Choose Your Growth Level.
Standalone marketing retainers. Can be added on top of any website package.
Starter
Local Growth
25K
Per month — min 3 months
- ✓ Meta Ads setup & management
- ✓ 1 active campaign
- ✓ Pixel + basic retargeting
- ✓ Monthly report
- ✓ Ad spend: client pays separately
Most Popular
Full Marketing
55K
Per month — min 3 months
- ✓ Meta + Google Ads
- ✓ 3 active campaigns
- ✓ Full retargeting
- ✓ A/B testing
- ✓ Dashboard access
- ✓ Monthly strategy call
- ✓ Ad spend: client pays separately
Scale
Global Reach
90K
Per month — min 3 months
- ✓ Everything in Full Marketing
- ✓ Diaspora campaigns
- ✓ Pinterest management
- ✓ SEO content
- ✓ CRM lead management
- ✓ Weekly reporting
- ✓ Ad spend: client pays separately
Common Questions
Answered Honestly.
Ready to Start Bringing in Customers?
20-minute call. We map your audience, budget, and first campaign — no commitment.






