Marketing & Ads · Nairobi
Meta Ads & Digital Marketing
Management
Nairobi, Kenya.
Meta and Google Ads tuned for Kenyan buyers — CBD, Westlands, countywide, and diaspora. Built for outcomes you can measure: calls, WhatsApp enquiries, booked visits, and purchases. Not vanity likes.
Why Meta
Your buyers already spend hours on Instagram & Facebook. We use targeting + retargeting so your spend goes to people most likely to buy.
Why Google Search
Search captures intent. When someone is actively looking for what you sell, you show up before competitors.
Why CRES
We build the tracking + landing flow first, then run ads on top—so you can see what works and scale without guessing.
What you get
Clear offer + campaign structure, creatives, conversion tracking, retargeting, and reporting you can understand.
If you’re already boosting posts and “getting messages” but not seeing consistent sales, this is the page to start with.
The Nairobi Reality
A Website Without Ads Is a Shop With No Signboard on Mombasa Road.
Your competitors are bidding on the same Nairobi keywords and placements. If nobody is sent to your site, it sits there — while they capture the demand.
Organic reach is almost dead
In 2026, organic posts reach less than 5% of followers. Paid placement is the only way to reach more people consistently.
Boosting posts is not advertising
Real Meta Ads target by location, interest, behaviour, and purchase intent. The difference in results is significant.
Your best customers might not be local
The Kenyan diaspora spends millions on goods from home. Without targeted international ads, you're invisible to them.
What We Run
Every Platform.
Every Nairobi Audience.
We run campaigns where your buyers are — and connect every ad to measurable outcomes.
01
📘Meta Ads (Facebook & Instagram)
Targeting by location, interest, behaviour, lookalike audiences. The most powerful targeting platform in Kenya.
02
🎯Google Search Ads
Appear at the top when someone searches for what you sell. High-intent buyers. We capture them before competitors.
03
🔄Retargeting Campaigns
97% don't buy on first visit. Retargeting brings them back. Pixel + sequences that recover lost sales.
04
🌍Diaspora Targeting
UK, US, UAE, Canada. For furniture, fashion, food, gifts — an untapped market that spends.
05
📌Pinterest Campaigns
Where people plan décor, fashion, weddings. For interior, fashion, lifestyle — a hidden goldmine.
06
📊Performance Reporting
Monthly report: spend, reach, clicks, conversions, cost per sale. Real business outcomes only.
Service 07 — Email Marketing & Automation
Your List. Your Most Valuable Asset.
We build the list, write sequences, and set automations that convert subscribers into customers.
How It Works
What Happens When You Engage CRES for Marketing.
We build the marketing infrastructure first — then run the ads on top.
Phase 1 — Foundation
We build the infrastructure first
- ✓ Meta Business Manager + Pixel
- ✓ GA4 + Google Ads linked
- ✓ Conversion tracking
- ✓ Audience lists from existing customers
Phase 2 — Campaign Build
We build your first campaigns
- ✓ Strategy + audience research
- ✓ Ad creative (copy, images, video)
- ✓ Campaign structure + targeting
- ✓ Retargeting sequence
Phase 3 — Launch & Optimise
We launch, monitor, improve
- ✓ Campaigns go live
- ✓ Daily monitoring first 14 days
- ✓ A/B testing
- ✓ Monthly performance report
Phase 4 — Scale
What success looks like
- ✓ Consistent inbound leads
- ✓ CPA decreasing over time
- ✓ Retargeting recovering 15–30%
- ✓ Clear data on what converts
What Good Ads Deliver
Ads Work When They're Built Right.
Realistic benchmarks for well-built campaigns in the Kenyan market.
Results depend on product, price, audience, and budget. We give honest projections — not generic promises.
Email Marketing Pricing
Email Add-On Packages.
Add email on top of any ads package — or run standalone. We write every email.
Starter
Email Foundation
15K
Setup — then KES 8K/month
- ✓ Platform setup (Mailchimp/Brevo)
- ✓ Welcome sequence (4 emails)
- ✓ List capture form
- ✓ 1 campaign email/month
Most Popular
Email Growth
25K
Setup — then KES 15K/month
- ✓ Everything in Foundation
- ✓ Abandoned cart (3 emails)
- ✓ Post-purchase (5 emails)
- ✓ 2 campaigns/month
- ✓ List segmentation
- ✓ Full dashboard
Full System
Email Machine
40K
Setup — then KES 22K/month
- ✓ Everything in Growth
- ✓ Re-engagement campaigns
- ✓ Advanced automation
- ✓ 4 campaigns/month
- ✓ A/B testing
- ✓ Ads & CRM integration
Marketing Packages
Choose Your Nairobi Growth Level.
Standalone marketing retainers. Can be added on top of any website package.
Starter
Local Growth
25K
Per month — min 3 months
- ✓ Meta Ads setup & management
- ✓ 1 active campaign
- ✓ Pixel + basic retargeting
- ✓ Monthly report
- ✓ Ad spend: client pays separately
Most Popular
Full Marketing
55K
Per month — min 3 months
- ✓ Meta + Google Ads
- ✓ 3 active campaigns
- ✓ Full retargeting
- ✓ A/B testing
- ✓ Dashboard access
- ✓ Monthly strategy call
- ✓ Ad spend: client pays separately
Scale
Global Reach
90K
Per month — min 3 months
- ✓ Everything in Full Marketing
- ✓ Diaspora campaigns
- ✓ Pinterest management
- ✓ SEO content
- ✓ CRM lead management
- ✓ Weekly reporting
- ✓ Ad spend: client pays separately
Before & After (Honest)
Before: client was boosting posts with no targeting structure, no pixel events, and no clear conversion page. Results were inconsistent and mostly vanity metrics. After: structured campaign setup (offer + landing flow + tracking + retargeting), lead quality improved, reporting became predictable, and spend decisions were based on data not guesswork.
Common Questions
Answered Honestly.
Ready to Dominate Your Category in Nairobi?
20-minute call. We map your audience, budget, and first campaign — no commitment.